WhatsApp now charges for replies: what changed on 1 October
Published on: 08/10/2026
From 1 October 2026 Meta charges for replies inside the 24-hour WhatsApp window. What changed, who pays, what stays free and how a sales team keeps the cost down.

From 1 October 2026 Meta charges for replies inside the 24-hour WhatsApp window. What changed, who pays, what stays free and how a sales team keeps the cost down.